Information Saturation

For the life of me I could not figure out why the masses do not seem to give a shit about the big 3 now 4 stories closing in on the Obama administration. Then I had an "ah ha" moment... it is information saturation. With the 24/7/365 news cycle and having every news story at our fingertips and in our face many have chosen to just turn it all off. Back in the day when we got news in the AM from the morning paper and in the PM from one of just 3 half hour nightly news shows. Many had time to digest what the media was telling them and think on it through out the day, then get an update at 6:30 from Cronkite, Brinkley, or Reasoner.

Now with it all, all the time it has become to much to digest for may. They have to worry about work, home, kids, and all of them are now 24/7/365 too. So the world beyond their zip code is irrelevant...until they ask..."Why is my gas $3.50 a gallon still? Why are we still in Afghanistan after we killed Osama bin Laden? Why this...and why that? Oh well I am just one person...I'll let others worry about it...I got to play some Candy Crush then chat with people I never met...then pick up the kids from A activity then drive them to B activity...then come home and see what those people I never met have been doing since I have been gone." And it never ends...and unless you are interested in the news...it is not news to you but just back ground noise in your life.

And that leaves the rest of us...I am guessing about 48% to give a shit beyond work, home and kids. To think about the world beyond our zip code and how that DOES affect our zip code. What the Obama folks have figured out is the 52% do not give a shit. This is Rome 2013...the bread and circuses have been replaced with 300 TV Channels and Facebook.

And there....could be the tipping point. The same Facebook that is keeping the 52%ers occupied is also uniting the 48% like never before. With a margin that close...I see the chances of some of the 52 becoming 48's faster than the 48's becoming a 52.